Project update #49 - February 24, 2023

Marketing company on board!

Council has appointed Destination Marketing Store and Swell Design Group to look after the marketing and branding of our mountain bike park.

Together, they have a wealth of experience in marketing mountain biking and destinations across Australia.

Their work will be delivered in three stages.

Stage 1: Research and insights
(Global and local travel trends, consumer audience and industry stakeholder profiles, destination analysis, naming options)

Stage 2: Consultation workshops and industry engagement
(Meetings and workshops with local residents, businesses, traditional owners, progress associations, tourism bodies and trail builders to gain local insights. Invitations will be sent out next month).

Stage 3: Brand strategy development
(Destination marketing plan and brand visual identity manual/toolkit).

This project is expected to be completed by July and will complement the signage and wayfinding package and the placemaking project that is currently under way.

Should you have any questions about these works, please contact council’s community engagement officer Rebecca Batzloff on 1300 MACKAY (622 529) or email rebecca.batzloff@mackay.qld.gov.au.