Project update #76 - November 17, 2023

Tips for making your business mountain bike friendly!

Council and award-winning destination marketing specialists, Destination Marketing Store and Swell Design, delivered two free bike ready business workshops this week.

The workshops covered:

• Key elements of the brand strategy.
• Creative elements and marketing plan.
• Practical examples of how to leverage the brand.
• Importance of collaboration and partnerships.
• Creating ride ready products, packages and offers.

For those who couldn't attend, please click here to view the presentation.

Should you have any questions, please contact council's Senior Economic Development Officer, Grier Williamson, on (07) 4961 9099 or grier.williamson@mackay.qld.gov.au.